E-commerce platform connects younger Afghan ladies entrepreneurs to the world


Two Northern Alliance troopers watch mud and smoke rise after explosions at Taliban positions on Kalakata Hill close to the village of Ai-Khanum in northern Afghanistan on November 1, 2001. Vasily Fedosenko, Reuters / File photograph

KABUL – A regionally developed e-commerce platform in Afghanistan connects suppliers with prospects all over the world, offering a major alternative for the war-torn economic system and provoking a brand new development of younger ladies beginning their very own small companies.

The Click on.af e-commerce website began in 2016 to present Afghans entry to a nationwide on-line market, and final 12 months began delivery worldwide, based on its founder Masiullah Stanikzai.

The thought behind the growth was to attach native designers and artisans to a bigger shopper base, he stated, largely Afghans residing within the US, UK, Germany and Australia.

Maryam Yousufi, 25, jumped on the probability to attach with customers all over the world. She launched a trend line referred to as Machum on the positioning a number of weeks in the past and has acquired over a dozen orders for the garments she designs.

“I wished my firm’s merchandise to achieve international markets… It is an amazing achievement for us,” she stated.

Her clothes merges Western aptitude with conventional Afghan design, along with her web page on the e-commerce website showcasing a variety of girls’s clothes, from clothes with beaded and jewel-tone embroidery to a glossy mustard balloon sleeve high. Costs vary from $ 12 to over $ 100.

Economists stated that regardless of poverty, corruption and poor infrastructure creating setbacks, Afghan e-commerce affords ladies better alternatives to interrupt into the enterprise world in conservative society.

“E-commerce could be a highly effective software to convey better earnings to ladies entrepreneurs, because it removes the outdated limitations of geographic isolation and restricted entry to info and finance,” stated Lutfi Rahimi, researcher on the Biruni Institute, in Kabul based mostly financial think-tank.

Yousufi, who works on her enterprise the night time after her daytime media job, stated she believes on-line platforms can provide others like her an opportunity to strive entrepreneurship.

The platforms may also help ladies in Afghanistan, the place nearly all of residents reside beneath the poverty line, overcome obstacles similar to violence and instability, conservative attitudes in direction of ladies and the issue of get credit score, stated Yousufi and specialists.

“I believe younger folks should not all the time be staff of an organization or an workplace,” she stated.

“They need to use their skills and have their very own companies.”

ANC, ANC Prime, E-commerce, Afghanistan e-commerce, Click on.af, ladies entrepreneurs, war-torn economic system, on-line, web

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