FanDuel, owned by Flutter Entertainment, has been unveiled as the exclusive sports gaming partner of Puerto Rican professional boxer Amanda Serrano, ahead of her historic title fight against Katie Taylor at Madison Square Garden this weekend.
The partnership gives FanDuel access to Serrano’s name and likeness for promotional purposes and will see Serrano create unique content on his social media, with the FanDuel logo also appearing on his trunks during the fight.
“As the first female professional boxer to headline the iconic Madison Square Garden, I recognize the responsibility I have to uplift women in sport,” Serrano said. “I am honored to be the first boxer to partner with FanDuel, which shows their unwavering dedication to supporting and uplifting female athletes and I will proudly wear their logo in the ring during my historic battle against Katie Taylor on April 30. .”
Amy Howe, CEO of FanDuel Group, added: “We are incredibly proud to partner with Amanda Serrano, a game changer and history maker as the first woman to headline a fight. at Madison Square Garden alongside Katie Taylor.
“At FanDuel, we are deeply committed to women in sports, from the office to the boxing ring, and partnering with Amanda is part of our continued support for investing in female athletes.”
Serrano becomes FanDuel Sportsbook’s first female athlete, joining the operator’s roster of sportsbook talent, including Pat McAfee, Charles Barkley, Jordan Spieth, Kenny Smith, Colin Cowherd, Jon Rothstein and Cousin Sal.
The fight will be made available by sports streaming provider DAZN, which recently announced plans to launch DAZN BET in partnership with Pragmatic Group.
Shares in parent company FanDuel Flutter Entertainment plc (LSE: FLTR) were trading down 1.98% at 8,102.00 pence per share in London on Monday morning.