Hamburg EU Open returns with expanded Betway deal


Leading sports betting and gaming brand Bet announced that he had become Hamburg European Open official sponsor in 2022. The partnership is an extension of the “fantastic relationship” that Betway already had with the popular tennis tournament.

Betway is eager to make history

Betway CEO Anthony Worker spoke on behalf of the company, expressing content regarding expanding its relationship with the Am Rothenbaum-based tennis event. However, this year’s competition, which will take place over nine days between July 16 and July 24, will bring something new to the year-long partnership. Namely, Betway is determined to write its own piece of history while partnering and offering its support for a mixed men’s and women’s tournament.

Workman expressed the company’s view on the importance of women’s tennis and the need for it to receive more support in order to grow globally.

Who will play at the Hamburg European Open?

As a result, this year’s Hamburg European Open will bring together a series of top tennis players as well as promising new players, including Denmark’s Holger Rune, Spain’s Alejandro Davidovich Fokina and Germany’s Andrea Eprkovic. who is also the tournament ambassador. Danielle Collins, the American tennis player who broke into the Top 10 after reaching the Australian Open final, will also compete in this year’s tournament.

Director of the Hamburg European Open Sandra Reichel said she was delighted with the expansion of her partnership with Betway which was initiated in 2021 during “unusual times” amid the global pandemic. Reichel also commented on their multi-year contract and the currently expanded commitment related to the mixed event which will bring together male and female players. A combined tennis event was last held almost four and a half decades ago in Hamburg. Betway will support the tournament with its strong policy that promotes safe and inclusive environments for all customers.

Last September, Betway was named official sponsor of the European Open ATP TOUR event which took place at the end of October. The event enabled the entire operator to raise awareness of the brand on a digital level. In March 2021, Betway also became the sponsor of the Miami Open and improved its on-court visibility at the popular Hard Rock Stadium. The Madrid Open, David Cup and Tie Break Tens are additional tennis tournaments and events that are part of the operator’s impressive sponsorship portfolio.

Last June, Betway signed sponsorship deals with two other German tennis tournaments, the Mercedes Cup in Stuttgart and the Noventi Open in Hamburg.


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