Mom launches a new arm-to-candle business thanks to the network of women entrepreneurs


AN ALVECHURCH mum started a new branch for her candle business after being inspired by the network of female entrepreneurs in the village.

Mom-of-two Sarah Deacon quit her job as a schoolteacher after losing the passion and flair for her once-beloved career.

Inspired by the laurel in her back garden, Sarah started a candle and wreath business named “The Bay Tree” centered on her love for the local bay.

After founding her new start-up company, Sarah joined The Gin and Pickles Network, run by store owner and businesswoman Zoe Pawelczyk.

Sarah said, “I joined the network group not only to gain support for my business, but also to mingle with other like-minded women and create more connections in the village.

“Now, working alone, I missed being around other people and having people to share ideas and bounce back with.

“The networking group has given me support and guidance in an industry I’m still new to.”

Zoe, owner of Gin and Pickles, a delicatessen and gin in Alvechurch, started the network earlier this year, which now supports more than 26 women.

Through the group and conversations with a local photography company, Antje Farmer photography, Sarah decided to follow her passion for working with dried flowers to develop The Bay Tree Florals, specializing in bespoke hair accessories for photography. newborns.

Sarah added: “My new professional life allowed me to immediately act on this exciting new idea and start making headbands with the flowers I use for my crowns.

“Antje now uses some of my floral headbands in her photo shoots and takes professional photos of my products to use on social media and her website.

“Life is too short to be stuck in a job that makes you unhappy, you have to do what you love and love what you do.”


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