Two-thirds of dads use devices and controllers to enjoy FIFA, Candy Crush and VR


Gadget-loving dads hog family devices and controllers so they can indulge in games like FIFA, Candy Crush, and Fortnite.

Research shows that the “Digital Dads” have maintained their love affair with technology, sparked by PlayStation, Blackberry and Xbox, and now indulge in online gaming, live esports matches and even online games. experiences with virtual reality (VR).

When they’re not battling for supremacy in a post-apocalyptic world, leading their team to soccer glory or blasting through rooms on Candy Crush, dads are catching up with their friends on social media.

A study of 16,000 people found that two-thirds (59%) of British fathers aged 25-44 play computer or video games, such as FIFA or Fortnite, every week.

More than half (56%) say they also play mobile games like Candy Crush, while 84% use social media to stay in touch with friends.

By contrast, less than a third (29%) of British women aged 25-44 find time to play computer or video games, such as FIFA or Fortnite, each week.

Deputy Managing Director of Digital at Entain Dom Grounsell said: “The enthusiasm for games, mobile and more social forms of interactive entertainment is far from confined to younger generations.

“People of all ages, especially middle-aged dads, love to play and seem to love experimenting with exciting new content.

“It seems like dads are taking the opportunity to get up and enjoy some ‘me’ time through online gaming.

“We are developing new interactive entertainment experiences, with more gaming and social features, as it is increasingly clear that this is what people want.”

The results of the survey, conducted by gaming group Entain, certainly challenge the idea that gaming is primarily the domain of ‘Zoomers’ (adults up to 22).

Despite digital dads nipping at the heels of tech-savvy kids, Zooomers reign supreme.

Adults under 24 are the biggest video gamers, with 53% playing computer or video games weekly.

While the 25-34 and 35-44 year olds are not too far behind (46% and 36% respectively).

A large majority (85% of 35-44 year olds and 89% of 25-34 year olds) also use platforms such as Instagram, Snapchat and TikTok in a typical week – just behind younger cohorts, at 92% % of adults under 24 engaging on social media.

The same can be said for esports, but at a lower pace.

Among those surveyed, 10% of adults under 24 say they watch esports on platforms like Twitch on a weekly basis, followed closely by 9% of 25-34 year olds and 6% of 35-44 year olds. .

There is also a clear link between betting and gambling. Entain’s research shows that video gamers are more than four times more likely to bet or participate in online games than non-gamers, and more open to using social features.

Other research studies commissioned by Entain show how interest in new technologies among the global adult population will continue to grow.

A global study of 20,000 adults across 16 markets reveals that 37% of adults in the UK expect to watch esports in the future, more than double those who currently do (15%).

In the US, the same study found that 40% of adults expect to watch esports in the future (compared to 17% currently).

This is increasing further among our European counterparts – with 52% in Italy (compared to 22% currently) and 55% in Spain (compared to 21% currently).

And it’s not just games and social media that are grabbing people’s attention, with another Entain study revealing that interest in immersive gaming experiences is highest among 35-44 year olds.

In this age group, 60% of Entain’s digital customers say they are “very interested in virtual reality, compared to 57% of adults under 35”.


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