UMG Ga from Engine Gaming & Media


CHICAGO, IL/ACCESSWIRE/March 4, 2022/ Engine Gaming and Media, Inc. (“Engine” or the “Company”) (NASDAQ: GAME)(TSXV:GAME, Financial), a next-generation esports/sports gaming and media solutions and analytics company, today announced that its wholly-owned subsidiary, UMG Gaming, has launched Season 1 of the Lady Spartan Pro Series (LSPS), a $20,000 Pro Series aimed at shining a spotlight on the underserved female Halo community, providing a venue for women in Halo esports to develop their skills in a safe, non-toxic, and harassment-free environment.

While esports by nature can be considered inclusive, harassment and toxicity prevent female players from competing at the highest level. To further UMG’s commitment to the female Halo community, the LSPS program welcomed prominent Halo competitor and community member Hayley “Veronickuh” Legros to the team as a community liaison and series planner. .

UMG Gaming is also pleased to welcome several partners to the program including: Goodr, a rising brand of sunglasses and optical, as Presenting Sponsor and presenter of Goodr Replay Game Activation; Madrinas Coffee, which will provide discount codes to all LSPS viewers; the Juked app, the best way to follow and discuss esports, the preeminent social platform for toxic-free esports, and the gaming furniture brand Respawn Products, which will equip all LSPS talents and LSPS champions with chairs.

The inaugural season of the Lady Spartan Pro Series will feature a $20,000 prize pool, spread across five tournaments. The program will be structured as follows:

  • Four 32-team individual qualifying tournaments, with a prize pool of $2,500 each. In addition, each team participating in the tournament will generate pro points for their ranking in each tournament.
    • Opening of Pro Series 1: March 5and
    • Pro Series 1 Finals: March 12and
    • Pro Series 2 Opens: March 19and
    • Pro Series 2 Finals: March 26and
    • Opening of the Pro Series 3: April 15and
    • Pro Series 3 Finals: April 16and
    • Opening of the Pro Series 4: May 7and
    • Pro Series 4 Finals: May 14and
  • The Grand Finals will feature the top 8 teams by pro points at the end of the Lady Spartan Pro Series, backed by a $10,000 prize pool. The final will take place on May 21st-22n/a2022.

“The goal of the tournament series is to break down the walls that have been unfairly placed in front of female competitors in the esports ecosystem,” added John DeHart, Director of Business Development at UMG. “We are thrilled to support and uplift the female Halo community. Finally, we are thrilled to add partners such as Goodr, Madrinas Coffee, Respawn Products and the Juked app for their commitment to empowering female competitors in esports. .”

Additionally, LSPS partners added:

“Game goodr is thrilled to support UMG and the Lady Spartan Pro Series because inclusivity in the gaming space is critical to us. In an industry that was once male-dominated, organizations like the Lady Spartan Pro Series are standardizing the rules of the game and help create a path for players to become pro”, – Stephen Lease, Best CEO + Founder.

“Madrinas is thrilled to support such an awesome tournament that showcases incredible gameplay from a ton of talented female competitors and also shines a light on the future of esports.” – Alex Davis, Co-Founder and CEO – Madrinas Coffee

One of our main goals with Juked is to make esports more inclusive and welcoming for everyone. Esports tournaments that spotlight talented female players and set a positive creative example for all aspiring female pros are an important avenue for our community. Culturally, the partnership with LSPS was obvious to us.”– Ben Goldhaber, co-founder and CEO of Juked

“RESPAWN couldn’t be more excited to support UMG through its inaugural LSPS season, providing an environment for female competitors to compete at the highest level and showcase their talent. The game is for everyone and tournaments are inclusive. as these are the first of many steps we must take as a community to support this mission.”– Alex Gonzalez, Brand Manager – Respawn Products

The Lady Spartan Pro Series was designed in conjunction with the Halo Champion Series (HCS) team at Microsoft 343 Studio and will be featured on as well as

About Engine Gaming and Media, Inc.

Engine Gaming and Media, Inc. is publicly traded under the ticker symbol (NASDAQ: GAME) (TSX-V: GAME). Engine offers premium social sports and esports gaming experiences, along with unparalleled data analytics, marketing, advertising and intellectual property to support its directly-to-consumer owned and operated properties while providing these services to enable its customers and partners. The Company’s subsidiaries include Stream Hatchet, the global leader in gaming video distribution analytics; Sideqik, a social influencer marketing discovery, analysis and activation platform; Eden Games, a developer and publisher of premium motorsport video games for console and mobile gaming; WinView Games, a social predictive gaming platform allowing viewers to play while watching live events; UMG, an end-to-end competitive esports platform that powers and broadcasts major esports events, as well as daily community tournaments, matches and leaderboards; and Frankly Media, a digital publishing platform used to create, distribute and monetize content across all digital channels. Engine Media generates revenue through a combination of direct-to-consumer and subscription fees, streaming technology and data SaaS offerings, programmatic advertising and sponsorships.

Caution regarding forward-looking information

This press release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws (together, “Forward-Looking Information”). Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause Engine’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “anticipates”, “expects” or “does not expect”, “is expected”, “estimates”, ” intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of these words and phrases or state that certain actions, events or results “could”, “could”, “would “, “could” or “would” be taken, occur or be affected. With respect to the forward-looking information contained herein, Engine has provided such information based on certain assumptions that management believed to be reasonable at the time. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements stated herein to be materially different from any future results, performance or achievements expressed or implied by forward-looking information. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Accordingly, readers should not place undue reliance on the forward-looking information contained in this press release.

The forward-looking information contained in this press release is made as of the date of this release and, accordingly, is subject to change after such date. Engine undertakes no obligation to update or revise any forward-looking information, whether written or oral, that may be made from time to time by Engine or on its behalf, except as required by applicable law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


Ryan Lawrence, ICR
[email protected]

James Goldfarb, Sloane & Company
[email protected]


THE SOURCE: Engine Media Holdings, Inc.

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